A look into my booth at the Elegant Penguin Days of Remembrance Summer Bridal and Quince Fair!
As the owner and sole operator of Treadwell Photography LLC, I have the opportunity to make to first and last impression on my clients. I want my clients to know me and my brand. One of the BIG ways that I do this is through Bridal Shows! Yes, yes, I know, the dreaded bridal show, but for me and my company its important for me to connect with future clients and vendors in this way.
I have been part of the Las Cruces Bridal Fair for a few years now and I must say participating in the El Paso show was a little intimidating because I didn't know what to expect. What was so great about the Elegant Penguin Days of Remembrance Bridal and Quince Fair, just the professionalism of the staff and the organization and preparation for the day. From the start, the staff stayed in touch and kept us informed and really filled the venue with potential client for us to converse with. Yes, it was difficult to talk to EVERYONE, but the experience overall, for my first show with them was a positive one.
Starting with a blank canvas, I have spent several years perfecting my booth and trying to make it all about my brand and the images. This is the second year that I have used the Xpozer. The Xpozer is a interchangeable, lightweight, high definition wall display that has changed the way I show my images at shows. The matte finish on the images allows a vivid color with no glare from the convention lights. It really is a show stopper! Printing my images in a 24x36 size not only make for an striking display but client love the size as well and they can image themselves in the images. I had a client, who already had a wedding photographer, book me for an Engagement session at this show and pointed to one on the images and said, "We want that location and that style and we want that size of print." Great right?! Whats the saying, "If you want to sell it, print it!"
My table display is really very simple. My Certification is displayed as well as my BBB(Better Business Bureau) ranking. Education and Customer Service are a top priority for me and its important that my Clients know that. I wanted my companies name on the table cloth and for it to be bold and simple. On the table, my clients see my business cards, my usb's, and a chapstick(for booking clients) that all reflect my logo. I limit the books I display to 3-4 so the table is not too crowded. I want them to remember me and my brand so for me, its about consistency. That consistency also runs through to my packaging as well. It may not be the way most do it, but delivering the final product bagged or wrapped makes a huge impression on your clients.
I understand that Bridal shows are not for everyone, I get that, but for me and my company it opens so many doors, not only to meet clients but to also meet vendors. It was certainly a great day and I was happy to be part of the show. I am looking forward to next year!!
One of my passions as a photographer is to help others with what I have learned. I know growing in this field can be intimidating and you can feel less than sometimes, but I know how far I have come and I know if I can become a better photographer ANYONE can! I know that asking for help can be tough as well, thats why when I mentor other photographers I meet them where they are. No judgement about what they don't know, but the focus is more on "What do you want to know?" If you need help in any area of your photography journey contact me for more information.